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• MAISON GIFFARD

  
  
  > Brand Identity + Package Design> 2025
  > Maison Giffard is a packaging and brand identity project for a boutique cocktail syrup company. I reimagined the brand through a new visual system spanning bottle labels, a three-unit package, and a mixologist guide. Centered around a refined logo, custom typography, and a warm, expressive color palette, the system balances sophistication with approachability. The project explores how branding and packaging can tell a story, using visual systems and shape language to build narrative beyond the label.