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  • NIKE AIR MAX DAY

     > Campaign Identity> 2025
    > Air Max Day 2027 is a campaign concept celebrating Nike’s iconic Air Max line and its evolving cultural legacy. Centered on the message “The Future is in the Air,” the campaign explores the tension between nostalgia and innovation. It blends retro Nike aesthetics with glitch-inspired visuals that symbolize the future. I designed the campaign logo, billboards, posters, website banner, and merchandise for both physical and digital environments.



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Mac Wilkerson