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• COMMUTE LIKE A COCKROACH

                   > Fashion Brand Identity> 2026
  > Commute Like A Cockroach is a fashion identity project rooted in urban intelligence, drawing from infrastructure, materials, and overlooked organisms as sources of design logic. It explores clothing as a balance between workwear functionality and conceptual artisan construction, emphasizing durability, modularity, and expressive form. The identity is provocative and subversive, reframing the mundane while remaining intentionally blunt and transparent, prioritizing communication over glorification. Through a system of graphic language and environmental reference, the project expands a flexible visual identity that can evolve alongside the collection and its context. It positions materials and construction methods as meaningful sources of design insight.